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Understand Hierarchy
This can be accomplished in many ways such as choosing the right paper (size, weight, color), fonts (for example formal fonts for wedding invitations; childlike?fonts for a day care center sign)
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Color
While excellent marketers understand that effective use of color is elusive, they follow a few fundamental rules.
As you probably expect, there is plenty of scientific research on all aspects of color?that is which ones are considered most attractive or eye-catching; what feelings certain colors inspire; or which colors are easiest to see. After sifting through the mounds of information the following tips were echoed repeatedly:
These four colors were symbols for the following:
?Red: action
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?Yellow: happiness, sunshine, attention-getting
?Green: reassurance
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?Blue: order, tranquility, coolness, relaxation
Use these findings to guide your choices?for instance
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A 聯quick printer?conducted a recent study in Cleveland, Ohio. He tested different color reply cards (identical wording and offers) for his in-house mailers. Surprisingly
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Artwork and Graphics
Visual images are simple, yet widely .
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